Michael Kaiser on Organizational Leadership and the Importance of Marketing

One of the key pillars in building a strong organization is promoting your work, both immediately and in an ongoing, reputational manner.

Michael Kaiser oversees the DeVos Institute of Arts Management’s training and consulting programs, both in the United States and around the world. An expert on nonprofit development and management with a particular emphasis on the arts community, Michael has been a pivotal leader at some of the most prestigious arts organizations around the world, including serving as president of the John F. Kennedy Center for the Performing Arts in Washington, D.C., the Executive Director of the Royal Opera House, the largest performing arts organization in the United Kingdom, Executive Director of American Ballet Theatre and Executive Director of the Alvin Ailey American Dance Theater Foundation. 

In today's episode, Michael outlines the importance and value of marketing for nonprofit organizations and offers helpful strategies to best tell your story. He also shares valuable insight into how to lead and grow a successful organization.

http://devosinstitute.umd.edu/